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Our Mission

PrideRock’s mission is to aid in the prevention of animal cruelty by providing a home for unwanted and abused wild animals. Each accepted animal is given our solemn promise to be safe and cared for during the remainder of their lives. Big cats, bears, and other exotic wildlife were never intended to be pets, which has often led to a tragic end for the animal, the owner, or both.

We spare no expense to provide anything possible for our animals’ well-being, and in order for us to accomplish our mission, we must create enclosures for each species of animal that calls PrideRock home. These enclosures include recreational and enrichment areas to help maintain the activity requirements for the health of the individual species. Each animal receives species-specific diets and nutritional supplements as needed, and veterinary care is also available.

It’s not enough to just take care of our animals, as we see that it’s also our duty to educate the public and spread the word as to why we exist. While PrideRock is a private facility and not open to the public, we provide educational opportunities through different programs, internships, group projects, and volunteering.


About Us

PrideRock Wildlife Refuge is a non-profit that provides permanent sanctuary and shelter for mistreated and unwanted wild animals. Situated on approximately 10 acres of land east of Dallas, TX, PrideRock is home to big cats, wolf hybrids, bears, a hyena, and numerous rescued dogs. Owners, Gary and Carol Holliman, opened the animal sanctuary in 1992 when they stumbled upon and rescued a young cougar cub name Cayman. This experience opened their eyes to the plight of exotic cats in captivity and thus ignited their desire to find a place for abused, abandoned, neglected confiscated and unwanted animals. (To read more about Carol and Gary’s story, click here.)

Over the past 30 years, PrideRock has conducted rescues from California to West Virginia and has housed more than 70 animals. All of this is made possible by public support, volunteers, and donations.

PrideRock is a proud member of the American Sanctuary Association and a member of Big Cat Sanctuary Alliance. Since 2017, PrideRock has been awarded the “Top Nonprofit” badge by GreatNonprofits every year and was just recognized again in 2023.


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